Green-oriented strategic repositioning.
  • Green-oriented strategic repositioning involves gradually transforming your company’s activities, behaviors, and production to align with a new and rapidly growing market.
  • It also means establishing a fresh value proposition that can create new business opportunities and guide your firm into the future.
Building Brand Reputation.
  • For success in the Green Market, the final product must be convincing to consumers. Only a credible company can promote credible products.
  • To achieve this, it’s crucial to initiate a process that gradually establishes your company as an active environmental leader, adhering to ISO 14001 standards.
  • This repositioning strategy should include calculating your company’s Carbon Footprint, reducing its environmental impact, and visibly improving energy consumption.
The Green Manager will focus on enhancing your Brand Reputation while aligning with the goals set by the Kyoto Protocol for 2012.
For those already committed to green practices, establishing a strong Brand Reputation is of utmost importance.