A green manager can turn environmental sustainability into a profitable venture.
A growing number of well-educated and affluent individuals are choosing to respect the ecosystem even when purchasing goods or services.
This trend is accelerating in both emerging markets like China and mature markets like the United States, Europe, and Italy.
For this large and growing social group, protecting the environment and safeguarding their health is a non-negotiable.
Any company, whether producing goods or services, can tap into this thriving market by repositioning its production and attitudes accordingly.
This is precisely what a green manager does: reposition the company and its products in a market that is active today and has an undeniably promising future – perhaps the only possible one.
Here are the key levers that a green manager typically uses to implement a green-oriented strategic repositioning: LCA (life cycle assessment), eco-design, green marketing, green production, commercialization, and brand reputation.
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